Super Bowl airtime doesn’t come cheap. In fact, this year companies spent $8 million for 30 seconds of screen time at a Super ...

Aubrey Plaza and Michael Shannon brought plenty of "saltiness" to a USA TODAY interview in November about their new Super ...

Bad Bunny is there too.

The 60-second ad spot, which was filmed in November 2024, was Plaza's first onscreen appearance since her husband Jeff Baena's death.

Aubrey Plaza starred alongside Michael Shannon and Bad Bunny in a salty new commercial during the 2025 Super Bowl, marking her first onscreen appearance since her husband’s sudden death.

The 60-second ad spot, which was filmed in November 2024, was Plaza's first onscreen appearance since her husband Jeff Baena's death.

Super Bowl commercials featured Eugene Levy, Nick Offerman, Jeremy Strong, Billy Crystal, Meg Ryan and Seal ... as a seal!

Aubrey Plaza makes her first onscreen appearance since husband Jeff Baena's death in the form of a 2025 Super Bowl commercial ...

And what better place to do it than the Ritz Salty Club? Who's saltiest — Aubrey Plaza, Michael Shannon or a Ritz cracker? Ritz's first-ever Super Bowl commercial takes cracker and football ...

Bad Bunny can’t help but flash his pearly white smile in new Super Bowl ad for Ritz Crackers that also features Aubrey Plaza ...

The actor, 40, appears alongside actor Michael Shannon and music artist Bad Bunny in an ad for Ritz. For Shannon, an Oscar-nominated actor who has appeared in "The Flash" and "Boardwalk Empire ...

Aubrey Plaza, Michael Shannon and Bad Bunny snack on Ritz crackers at a club for salty people in the cracker brand’s first Super Bowl commercial.