Jaguar’s Rebranding Fail? The New Type 00 Concept Car Gets Brutally Criticized
Jaguar's rebranding sparks debate, with the Type 00 Concept facing criticism while a modified pickup variant gains praise for its design.
I Look At Jaguar's Failed Rebrand, And Think This Is How It Could Have Been Done Far Better
Jaguar really screwed up their rebranding and is now at risk of going under. There is a process to doing this well, this is what Jaguar did wrong, and what they should have done instead.
Jaguar releases a concept for its new EV model after a controversy over its rebranding — which didn't feature a car
Jaguar has unveiled a concept car as part of its newly rebranded identity.Its rebrand stirred controversy for not including any cars — and some argued it was "woke."Jaguar said it would reveal a new electric model in late 2025 as part of its all-electric future.
Jaguar’s bizarre rebranding continues with the Type 00 concept electric car
Jaguar’s new ethos is “copy nothing,” and the first concept car of its new era is trying to deliver.
Tale of Two Carmakers: Jaguar's 'Woke' Rebranding vs. Volvo's Family Focus
The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread attention on social media.
Why Jaguar is taking such a big risk with its rebrand and pink concept car
But for some car enthusiasts, the Type 00 (named after the company’s aim for zero emissions) still came as a bit of a shock. Jaguar is, after all, a well established premium brand, associated with sleek curves, racing and James Bond movies.
Jaguar reveals 'Type 00' concept car, first under controversial new brand identity
Automakers routinely use concept vehicles to gauge customer interest in designs or show the future directions of vehicles or brands.
Jaguar’s Rebranding Takes A Wild Turn With The Unconventional Type 00 Electric Concept; See Viral Pics
The Type 00 is anything but ordinary. Its design starts with a long, sleek hood and flows into a low, fastback rear profile- so low, in fact, it doesn’t even have a rear window. This striking choice reflects Jaguar's commitment to creating a car that stands out in every way.
Jaguar Unveils Electric Concept Car Amid Controversial Rebrand
Does Jaguar's "Woke" Rebrand Signal The Future Of Cars?
Jaguar's recent ad campaign, featuring bold visuals and no cars, faced backlash for perceived "woke" branding and is being compared to past rebranding controversies like Bud Light’s.
Jaguar Type 00 Reveal at Miami Design District
Introducing an unmistakable, unexpected and dramatic physical manifestation of Jaguar, as the brand continues its transformation. Type 00 (pronounced Type Zero Zero) embodies Jaguar’s creative philosophy of Exuberant Modernism following the debut of its new brand identity.
Jaguar's rebranding rollout was either a 'brilliant' way to get attention — or a 'dangerous strategy.' Ad vets weigh in.
Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...
autoevolution21h
Jaguar's Type 00 Design Vision Concept Gets Turned Into a Less Controversial Digital GT
When it comes to major rebranding, fooling around with a 102-year-old company's values is bound to attract attention, right ...
Jaguar’s pink, ‘woke’ electric car slammed by Gen Z: ‘What on Earth is Jaguar thinking?’
The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, ...
LifestyleAsia11d
Wait, is the new Jaguar rebranding actually genius?
As it gears up to launch a new car, we look at the new Jaguar rebranding and whether its fresh logo and brand direction is ...
Jaguar’s Bold Rebrand: Lessons from Miami Art Week’s ‘Copy Nothing’ Activation
At Miami Art Week, Jaguar unveiled a bold rebrand. Here's what other businesses can learn from its controversial—and buzzy—move.
How Jaguar lost its way
The BBC's international business correspondent Theo Leggett considers the changing fortunes of Jaguar, as it embarks on a ...