Jaguar's rebranding sparks debate, with the Type 00 Concept facing criticism while a modified pickup variant gains praise for ...
But for some car enthusiasts, the Type 00 (named after the company’s aim for zero emissions) still came as a bit of a shock.
Jaguar really screwed up their rebranding and is now at risk of going under. There is a process to doing this well, this is ...
Overhauls of 'heritage brands' raise the question: How important are our products to our identities?
"Especially now, with the world feeling so dystopian," the Cyprus-based brand designer wrote, "a heritage brand like Jaguar ...
Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...
Jaguar has revealed a first look at its new luxury electric car after coming under heavy criticism for rebranding its image. The British car maker sparked widespread controversy last month when it ...
The internet has passed its verdict on the new Jaguar rebranding: Guilty of destroying a legacy. With all due respect to netizens shaking their heads in disbelief, this verdict has been passed ...
Jaguar, the nearly century-old British luxury car manufacturer, has found itself at the center of a controversy following the launch of its new rebranding campaign. Led by brand director Santino ...
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