Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...

Jaguar has unveiled its "Type 00" concept car after a controversial rebranding campaign some critics called "woke." It's ...

But for some car enthusiasts, the Type 00 (named after the company’s aim for zero emissions) still came as a bit of a shock.

Jaguar's rebranding sparks debate, with the Type 00 Concept facing criticism while a modified pickup variant gains praise for ...

Jaguar’s new ethos is “copy nothing,” and the first concept car of its new era is trying to deliver.

As it gears up to launch a new car, we look at the new Jaguar rebranding and whether its fresh logo and brand direction is ...

Jaguar really screwed up their rebranding and is now at risk of going under. There is a process to doing this well, this is ...

British carmaker Jaguar needs to turn around years of slumping sales. It’s bold plan is already controversial.

The Type 00 is anything but ordinary. Its design starts with a long, sleek hood and flows into a low, fastback rear profile- ...