Jaguar's rebranding sparks debate, with the Type 00 Concept facing criticism while a modified pickup variant gains praise for ...
Cars, cars, cars—they’re everywhere, right? You barely even realize they’re around unless something unusual happens. When a ...
After all, China’s newcomer brands are rapidly displacing American, European and other Asian ones there as their EV ...
But for some car enthusiasts, the Type 00 (named after the company’s aim for zero emissions) still came as a bit of a shock.
Jaguar really screwed up their rebranding and is now at risk of going under. There is a process to doing this well, this is ...
Overhauls of 'heritage brands' raise the question: How important are our products to our identities?
"Especially now, with the world feeling so dystopian," the Cyprus-based brand designer wrote, "a heritage brand like Jaguar ...
Four years ago, Jaguar’s chief creative officer, Gerry McGovern, sent a creative brief to his team: “Understand and obsess ...
Jaguar is attempting to speak a new language of luxury but it got lost in translation. “Jaguar is trying to be super cool in ...
Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...
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