Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...

But for some car enthusiasts, the Type 00 (named after the company’s aim for zero emissions) still came as a bit of a shock.

Jaguar's rebranding sparks debate, with the Type 00 Concept facing criticism while a modified pickup variant gains praise for ...

Jaguar really screwed up their rebranding and is now at risk of going under. There is a process to doing this well, this is ...

The cost of one of Jaguar's new electric vehicles in more likely to be in the region of £150,000 (€181,000) than the £100,000 (€121,000)already anticipated, according to Jaguar Land Rover CEO, Adrian ...

Jaguar's new concept car , the Type 00, has attracted plenty of attention. There have been heated debates about the size of its bonnet and wheels ...

In response to the backlash, Jaguar managing director Rawdon Glover said the carmaker wants to “be bold and disruptive”. insisting that the new identity is a necessary step for the brand's evolution ...

The production model will be launched next year, with the brand's "exuberant" styling language and the latest EV tech ...

You don’t need to be a car enthusiast to know that Jaguar just unveiled its new rebranding. Swathed in 50 shades of pink, the new 30-second teaser featured moody models in couture that wouldn’t look ...

Jaguar is attempting to speak a new language of luxury but it got lost in translation. “Jaguar is trying to be super cool in ...

Four years ago, Jaguar’s chief creative officer, Gerry McGovern, sent a creative brief to his team: “Understand and obsess ...

After all, China’s newcomer brands are rapidly displacing American, European and other Asian ones there as their EV ...