Automakers routinely use concept vehicles to gauge customer interest in designs or show the future directions of vehicles or ...
Jaguar is taking us on a ride with its new rebrand. On Monday, the luxury vehicles company unveiled its Jaguar Type 00 ...
British carmaker Jaguar is undaunted by the criticism its recent rebranding campaign generated. A video launching the ...
Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to ...
In the wake of a controversial rebrand, the iconic British automobile company unveiled its latest model Monday night at ...
The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, ...
The hot pink car is a first look at Jaguar's new generation of EVs, along with a metallic blue partner. They are both low and ...
Jaguar's first EV, the I-Pace, has seen sales go from bad to worse over the past few years and the company announced in ...
Unveiled last night from glitzy Art Basel Miami, Jaguar’s new coupe, dubbed the Type 00, features what the brand believes is ...
The Type 00 concept has butterfly doors like a Lamborghini that open to a minimalist interior. Brass lines flow throughout ...
Jaguar's recent rebrand has ignited a firestorm within the automotive industry. It's risky, it's bold and it may just work ...
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