Hoda Kotb may no longer be co-hosting 'Today,' but she's banking on creating a lucrative new wellness venture.

Hoda Kotb might be spending more time with her kids after exiting 'Today,' but she's also got several professional projects in the works.

The sky's the limit for Hoda Kotb after her recent Today show exit. Kotb, 60, bid a tearful farewell to the NBC morning show on January 10. After nearly 30 years of working for the network, the TV personality plans to enter the wellness space by launching her very own wellness-focused company and app.

After Hoda Kotb spent her final morning on Today last Friday, the beloved host will no longer show up on the 2025 TV schedule as a main co-anchor for the first time since she started in 2018. It has to feel especially odd for her longtime co-host Savannah Guthrie,

It’s the end of an era at Today after beloved host Hoda Kotb bid adieu to the morning show last week. But, as her former co-host Savannah Guthrie revealed in a recent interview, that doesn’t mean she left everything behind.

ROGER WONG/INSTARimages.com Today meteorologist Dylan Dreyer was surprised to find out that colleague Hoda Kotb planned to leave the acclaimed morning show. "I was in Nashville 'cause I had just covered the People's Choice Country Music Awards [in September 2024].