I think that is the message of Apple's latest holiday commercial, "Heartstrings," naturally, which focuses specifically on the Apple AirPods Pro 2's latest auditory capabilities.

Apple’s Heartstrings ad and AirPods Pro 2 stand out in a competitive landscape where major players like Microsoft, Google, and others have also developed impactful accessibility campaigns. Each company takes a distinct approach to inclusivity, appealing to different aspects of their audience’s values and needs.

Apple released an emotional Christmas ad the focuses on the Hearing Aid feature available on the AirPods Pro 2.

To my knowledge, Heartstrings is the first holiday spot from Apple to prominently feature disability and accessibility.

The ad flashes back to sweet family moments when the father also couldn’t hear well. Returning to the present moment, he puts in the AirPods Pro 2 and the sounds all become clear, thanks to the earbuds’ clinical-grade Hearing Aid feature, introduced a month ago.

Last week, Apple rolled out its latest holiday ad, and it is beautiful. It’s clear to me that the team at TBWAMedia Arts Lab, Apple’s ad agency, understood the assignment. After all, a holiday film should make people feel good, and this one does.

Apple AirPods Pro 2 can now perform ably – and cheaply – as over-the-counter hearing aids, but there are some flaws and compromises.

Apple's latest ad, "Heartstrings," has captured the attention of tech enthusiasts and the general public alike. The ad, which highlights the Hearing Aid feature on the AirPods Pro 2, has received praise from an unexpected source: Elon Musk.