Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...

Automakers routinely use concept vehicles to gauge customer interest in designs or show the future directions of vehicles or ...

After a polarizing logo update, Jaguar follows up with a glimpse of its first all-electric vehicle spun out of its lofty new ...

Jaguar has unveiled its "Type 00" concept car after a controversial rebranding campaign some critics called "woke." It's ...

Ahead of the official reveal at Miami Art Week, snaps of the brand's Design Vision Concept have surfaced in all their ...

Jaguar's opinion-splitting Type 00 electric car is finally here. Is it worthy of the all the attention after the rebranding ...

Jaguar's first EV, the I-Pace, has seen sales go from bad to worse over the past few years and the company announced in ...

Bypassing 90 years of heritage and unashamedly looking unlike anything else on the road, the brand's radical relaunch EV ...

Finally, here it is. Except it isn’t. Jaguar’s Type 00 or Dream Vision is a concept, pure and simple, although after the ...

Jaguar's first EV, the I-Pace, has seen sales go from bad to worse over the past few years and the company announced in ...

The exotic, electric Type 00 coupe comes in on silent paws, unlike the growly, V-8-powered cats of the past, as Jaguar moves ...

The bold new future of Jaguar involves chasing trends and grotesque designs.