The marketing landscape continues to evolve rapidly, bringing new opportunities and challenges for businesses and ...

You can now run controlled experiments to reallocate budget to Performance Max campaigns for optimized performance.

McDonald’s has made the latest move in the value wars with a new campaign starring John Cena. The campaign highlights McValue, a “Buy One, Add One for $1” platform meant to appeal to price-sensitive ...

Will Meta’s decision this week to loosen its moderation rules and get rid of fact-checking make Facebook and Instagram less brand safe as a result? That seems to be what happene ...

The pressure to deliver results is real, but so is the possibility of finding a path that satisfies both the cause and the ...

Meta's content-moderation changes have sparked concerns over its brand-safety commitments, but advertisers are unlikely to ...

Struggling with automated bidding on Google Ads? Learn practical insights to improve campaign performance and control costs.

Indian ads combined creativity, cultural relevance, and humour, delivering memorable campaigns that captured the attention of ...

Every weekday, in partnership with Kantar, we showcase our favorite new ad from around the world. To find out more about Kantar’s solutions and services, visit its marketplace.

Discover Microsoft Ads' new multi-format campaigns for Audience ads. Simplify ad management by combining native, display, and video formats in one campaign. Following on the footsteps of ...

Ad campaign optimization is like tuning up a car for a long road trip. You want everything working just right to get the most out of your fuel. In the world of advertising, this means making sure ...

We've listed every PlayStation Stars campaign in expiry order, including all of their descriptions, deadlines, rewards, and solutions detailed. Keep in mind that not every PS Stars campaign is ...