Meta's content-moderation changes have sparked concerns over its brand-safety commitments, but advertisers are unlikely to ...

Chicago, Jan. 07, 2025 (GLOBE NEWSWIRE) -- Circana™, a leading advisor on the complexity of consumer behavior, today announced an expansion of the Circana YouTube Sales Lift Solution, which supports ...

McDonald’s has made the latest move in the value wars with a new campaign starring John Cena. The campaign highlights McValue, a “Buy One, Add One for $1” platform meant to appeal to price-sensitive ...

A new video ad for restaurant-tech firm Toast plays tricks on the staff of the fancy Italian restaurant Marea in Manhattan, who were not in on the gag.

In the fast-paced world of digital marketing, where competition grows fiercer every day, businesses need innovative and ...

The companies seek to help advertisers better measure retail media performance with separate partnerships announced at CES.

Comcast announced Universal Ads, a platform uniting major media companies to streamline premium video advertising ... Read ...

What's next in B2B advertising? Dive into Google's market shifts, LinkedIn’s UX improvements, Reddit’s testing advancements, and more.

IAS product launch is a bright spot for the company amid sale rumors, insider trading suit and chief financial officer ...

If you thought 2024 was a wild ride for digital advertising, then buckle up because there will be no letup in 2025.