From NATO to Cinema United, movie theater trade group has new name, mission
In hindsight, NATO was an unnecessarily confusing acronym for a trade organization representing movie theater owners.
Movie theater trade group unveils new name, Cinema United, and renewed mission to promote moviegoing
But the theater owner’s organization is looking to the future, with a new name and a refocused mission. The group will now be ...
Theater Owners Group Rebrands as Cinema United, Ditching NATO Name
The decision to re-name the 77-year-old organization was made by its executive board. The hope is that it will be more ...
NATO No More: Theater Owners Org Renamed Cinema United
The rebranding is designed to emphasize the importance of seeing a film on the big screen. It also means the org will no ...
NATO — The National Association of Theatre Owners — Has a New Name: Cinema United
Cinema United represents the 32,000 screens in the U.S. and another 30,000 screens across 88 countries, and that encapsulates ...
Movie theater owners group rebrands as Cinema United
The trade organization that represents movie theater owners in the U.S. and abroad is getting a rebrand. After 60 years as ...
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Movie Theater Trade Group’s Rebrand Looks to the Future After Box Office Struggles
A movie theater trade group has changed its name and hopes to continue promoting the movie-going industry. The new name, ...
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Movie theater trade group unveils new name, Cinema United, and renewed mission to promote moviegoing
The group will now be known as Cinema United, president and CEO Michael O’Leary told The Associated Press Tuesday. “It can be a little complicated having the same name as a multinational ...
Newsday9d
Movie theater trade group unveils new name, Cinema United, and renewed mission to promote moviegoig
The group will now be known as Cinema United, president and CEO Michael O’Leary told The Associated Press Tuesday. “It can be a little complicated having the same name as a multinational ...