Opening soon in New York City’s Chelsea neighborhood, Metro Private Cinema will put an intimate, upscale and very culinary ...

The National Association of Theatre Owners, popularly known around the movie business as NATO, will no longer be confused with a favorite target of Donald Trump’s ire. The lobbying organization ...

Movie theater trade group rebrands as Cinema United. Here’s what to know Cinema United represents more than 32,000 movie screens in the U.S. and more than 30,000 screens in 88 countries.

Movie Theater Trade Group Unveils New Name, Cinema United, and Renewed Mission to Promote Moviegoing In hindsight, NATO was an unnecessarily confusing acronym for a trade organization representing ...

The National Association of Theatre Owners has been renamed Cinema United to avoid NATO mix-ups.

Cinema United CEO asked Hollywood studios for a 45-day theatrical window and marketing for “only in theatres".

Movie theater owners are making a new push to keep films in cinemas for a longer period before they are available for audiences to watch at home.

The rebranding is designed to emphasize the importance of seeing a film on the big screen. It also means the org will no longer been confused with the other NATO.

The National Association of Theatre Owners, popularly known around the movie business as NATO, will no longer be confused with a favorite target of Donald Trump’s ire. The lobbying organization ...

Entertainment Movie theater trade group unveils new name, Cinema United, and renewed mission to promote moviegoig By The Associated Press Updated March 20, 2025 ...