In hindsight, NATO was an unnecessarily confusing acronym for a trade organization representing movie theater owners.

But the theater owner’s organization is looking to the future, with a new name and a refocused mission. The group will now be ...

The decision to re-name the 77-year-old organization was made by its executive board. The hope is that it will be more ...

Cinema United represents the 32,000 screens in the U.S. and another 30,000 screens across 88 countries, and that encapsulates ...

The trade organization that represents movie theater owners in the U.S. and abroad is getting a rebrand. After 60 years as ...

The rebranding is designed to emphasize the importance of seeing a film on the big screen. It also means the org will no ...

A movie theater trade group has changed its name and hopes to continue promoting the movie-going industry. The new name, ...

O’Leary took over as head of the trade group from John Fithian last year and will deliver his second state of the industry ...

The lobbying organization has been rechristened Cinema United. That avoids any mixups with the North Atlantic Treaty Organization, which is more concerned with troop movements in Ukraine than ...