Exclusive: Transamerica Pyramid on verge of luring new tenant from its longtime downtown S.F. office
When New York developer Michael Shvo and his partners purchased San Francisco’s iconic Transamerica Pyramid during the ...
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First phase of Transamerica Pyramid's $400 million renovation is complete
Phase one of San Francisco's iconic Transamerica Pyramid Center renovation is complete, with Thursday marking its formal reopening. Why it matters: Downtown San Francisco has yet to fully recover ...
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Transamerica Introduces New Logo
The updated logo depicts the Transamerica Pyramid Center rising from a horizon, rendered in crimson red. Complementing this visual change, the brand’s typography will transition to the Forever Forma ...
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Transamerica Pyramid: a San Francisco icon, remastered
Calling the Transamerica Pyramid 'iconic' would not be an exaggeration. The distinctively shaped high rise (the clue is in the name) in the heart of San Francisco's Financial District has long been ...
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Transamerica rebrands and pledges to increase insurance access
In addition, the rebrand focuses on the pinnacle of the Transamerica pyramid in the logo. transamerica rebrand "Transamerica is executing a growth strategy to build America's leading middle market ...
The Gazette22d
Transamerica rebrands, renews focus on middle class
The new Transamerica logo adds red around the iconic pyramid tower. The sign in front of the AEGON USA and Transamerica campus, at 4333 Edgewood Road NE in Cedar Rapids, shows the company’s ...