Exclusive: Transamerica Pyramid on verge of luring new tenant from its longtime downtown S.F. office
When New York developer Michael Shvo and his partners purchased San Francisco’s iconic Transamerica Pyramid during the ...
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Transamerica rebrands and pledges to increase insurance access
In addition, the rebrand focuses on the pinnacle of the Transamerica pyramid in the logo. "Transamerica is executing a growth strategy to build America's leading middle market life insurance and ...
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Transamerica rebrands, renews focus on middle class
The new Transamerica logo adds red around the iconic pyramid tower. The sign in front of the AEGON USA and Transamerica campus, at 4333 Edgewood Road NE in Cedar Rapids, shows the company’s ...
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Transamerica Introduces New Logo
The updated logo depicts the Transamerica Pyramid Center rising from a horizon, rendered in crimson red. Complementing this visual change, the brand’s typography will transition to the Forever Forma ...