When New York developer Michael Shvo and his partners purchased San Francisco’s iconic Transamerica Pyramid during the ...

Phase one of San Francisco's iconic Transamerica Pyramid Center renovation is complete, with Thursday marking its formal reopening. Why it matters: Downtown San Francisco has yet to fully recover ...

Calling the Transamerica Pyramid 'iconic' would not be an exaggeration. The distinctively shaped high rise (the clue is in the name) in the heart of San Francisco's Financial District has long been ...

The updated logo depicts the Transamerica Pyramid Center rising from a horizon, rendered in crimson red. Complementing this visual change, the brand’s typography will transition to the Forever Forma ...