A key pillar of the turnaround plan at Starbucks that's being spearheaded by CEO Brian Niccol is to focus more on human ...

Starbucks (SBUX) focuses on cost efficiency, labor investments, and long-term growth amid its turnaround efforts.

Tech to enable humans to work better rather than tech for tech's sake! It'll never catch on- or perhaps it will if Starbucks ...

Starbucks says new technology is helping fix one of its ... Starbucks said that labor investments to improve store service weighed on its profit, along with costs associated with corporate layoffs ...

Starbucks will invest more in staffing and less on equipment, including an automation system that it previously touted, CEO Brian Niccol said on Tuesday, breaking with a wider industry trend to rely ...

but rather staffing the stores and deploying with this technology behind it does,” Niccol said during the call. Starbucks’s turnaround effort is on track, according to Niccol. However ...

The increased costs are mostly associated with staffing expenses and increased investments in store experience and technology. Shortly after Brian Niccol took over as CEO last September, he ...

This story was originally published on MyNorthwest.com. Starbucks is rethinking its customer service strategy. BBC reported Wednesday that the coffee giant is planning to hire more baristas and ...

Management reiterated confidence in the "Back to Starbucks ... technology to optimize service. Sara Senatore, Bank of America, questioned margin pressures and the sustainability of labor investments.

Starbucks is rethinking its customer service strategy. BBC reported Wednesday that the coffee giant is planning to hire more baristas and cut back on automated technology in an effort to attract ...