Opinions expressed are those of the author. Product marketing continues to emerge as a critical function in many organizations, gaining a reputation distinct from traditional marketing in growing ...

Marketers continually look for ways to improve mobile engagement with customers. Several studies prove mobile as an effe ...

Text messages are a daily part of our lives and — if you ... creative content,” said Jamal Miller, senior director of product marketing at Intuit Mailchimp. “It can help establish an emotional ...

Editorial Guidelines. Devising an effective text message marketing campaign means making use of the right tools. We chose the best text message marketing software that gives businesses a ...

Easterling uses Community, a text-marketing startup backed by Ashton ... the company's cofounder and chief product officer. "We wanted that to become adopted and understood as a new social ...