Meghan Markle has rebranded her lifestyle brand as As Ever less than a year after launching American Riviera Orchard. In a new Instagram video, the Duchess of Sussex said she was “thrilled ...

It comes just after the Duchess of Sussex was accused of copying her logo for the rebranding of her much-hyped lifestyle brand when she revealed to Instagram that she was changing the name from ...

the global outdoor and workwear brand. Under the terms of the agreement, Kontoor Brands will acquire 100% of Helly Hansen from Canadian Tire Corporation. “We are thrilled to welcome the Helly ...

I’m thrilled to introduce you to As Ever — a brand that I created and have poured my heart into,” Meghan Markle stated on Instagram on Monday. She explained that As Ever signifies consistency, meaning ...

Greensboro’s Kontoor Brands is going deep into the outdoor apparel market ... Kontoor is the brand behind Wrangler and Lee jeans, and is a descendent through several corporate mergers of ...

The Duchess of Sussex dropped some major news today, announcing that her lifestyle brand “American Riviera Orchard” is getting a new name. (A la Kylie Jenner renaming her son Aire.) ...

The peaceful outdoor setting aligns with the relaxed ... While details about the brand’s future offerings remain sparse, Meghan has hinted at a focus on food, gardening, and lifestyle products.

Markle, 43, simultaneously unveiled a new website for the brand, which features a rare photo of her daughter, Princess Lilibet. The adorable snap shows the former actress and her 3-year-old ...

Princess Lilibet is helping her mom Meghan Markle launch her new lifestyle brand! On February 18, it was revealed that Meghan’s forthcoming brand, previously known as American Riviera Orchard ...

Meghan has taken to Instagram to reveal that her brand will now be called As Ever - and its launch will tie in with the release of her Netflix series With Love, Meghan, which drops on the streaming ...

An outdoor clothing brand has spoken to Insider about its recent investment in advertising to drive further growth following a strong year, with turnover and profits rising despite challenging ...