The launch of its Display Advertising API gives brands more opportunities to bridge the gap between offsite and paid search ...

A Leeds-based roadside media operator has secured a seven-figure investment from NPIF II – Mercia Equity Finance, which is managed by Mercia Ventures as part of the Northern ...

The bill, introduced by Representative Selina Bliss, passed the House on February 13, 2025, with a 51-3 vote and is currently under Senate consideration.

A one-day advertising campaign was held in Times Square, one of the world’s most iconic advertising hubs. This initiative is ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

A throwback post to that time a billboard for a car find company was purposefully placed upside down to get people's ...

However, like all players in the outdoor advertising space, oOh media’s business model hinges on its portfolio of leasehold concessions. We believe the contract duration for the roads segment is ...

The Priming effect Piccadilly Lights gives brands a premium canvas to tune into the times or do something disruptive, using a high profile public space that will prime other media and what comes next.

The company already does this with its News and Stocks apps. The goal is to boost its in-house advertising business. This isn’t the first time Apple has looked into this idea. Gurman reports ...

I remember the first time I tried outdoor advertising for Inkbot Design. It was 2019, and I'd just signed a £5,000 contract for a single billboard in Belfast city centre. My hands were shaking as I ...

If you’ve ever wandered down a busy street in a neighborhood like Williamsburg, Brooklyn or Manhattan’s SoHo and been greeted by the sight of a towering painted-on image adorning a building several ...

Samsung launches 'Galaxy Empowered' initiative to upskill 20,000 teachers in India by 2025, providing blended learning, hands-on training, and mentorship opportunities. Feb 11, 2025 22:36 Peak XV ...