A clutch of Indian companies are bottling affordable recreations of global luxury fragrances—from Tom Ford Ombre Leather to ...

Their attempt at a modern and progressive rebrand stands in contrast to Jaguar, which retired its jaguar logo last year for a ...

The Auburn University Football team revealed on X (Twitter) their brand new Nike uniforms ahead of the season. “Rooted in ...

Yesterday, when I was writing about Bentley’s logo re-design, I used the Ford logo as an example of just how long-lived ...

Hold onto your tweed caps, because Bentley, the grand old dame of British motoring, has done the unthinkable. No, they ...

Del Monte Foods, the 139-year-old company best known for its canned fruits and vegetables, is filing for bankruptcy ...

Gillibrand said she believes Mr. Mamdani is sincere when he says he wants to protect all New Yorkers and combat antisemitism, ...

CHSAA on Tuesday revealed a new logo for the organization that will go into effect for the 2025-26 season following a ...

Each year, when the designers at Nike’s Jordan Brand begin work on a new Air Jordan sneaker, they face a stiff challenge: their past success.

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

The company’s name has become synonymous with a failure to adapt to the digital revolution. But overseas, its logo has become ...

But when rebrands go wrong, it can be extremely costly for a business, draw plenty of ire online and, depending on the brand, ...