8 advertising trends that can elevate your business
Industry leaders discuss the latest initiatives to drive a company's success in today's competitive marketplace.
CMO job moves and hiring trends to watch
Ad Age partners with executive search firm Taligence for a monthly look at the biggest CMO hires and employment trends. The data tracks all titles with CMO in the name globally and includes companies ...
The playbook for luxury fashion marketing has evolved — 6 strategies can help brands survive the industry's slowdown
Luxury fashion experts say brands should focus their marketing on collaboration, craftsmanship, and experiences to succeed ...
Trendjacking — 6 Ways to Spot and Capitalize on Emerging Social Media Trends
Want to go viral and boost your brand's visibility? Learn how to spot emerging trends early, create original content that ...
Marketing Dive7h
Target’s digital ad unit delivers $2B in value for embattled retailer
Sustained momentum for Roundel could help Target weather mounting 2025 challenges such as tariffs and a fresh consumer ...
A+E’s upfront pitch includes a rebrand and bid for sports budgets
The company formerly known as A+E Networks wants advertisers to stop thinking of it as a network group. Instead, the owner of ...
Marketing Dive8h
Modelo’s college basketball ad spend jumps 48% as championship fever hits
The brand looks to its ongoing “Mark of Fighter” campaign to continue to drive growth after becoming the top-selling beer in America in 2023.
Impacts12h
Unmasking Cryptocurrency Trading Schemes: The Rise of Lead Funnels, Redirects, and Fake Investment Schemes in the Digital Age.
Cryptocurrency trading has revolutionized the financial landscape, offering unprecedented opportunities for investors ...
cweb1h
Walmart’s Modernized Stores and Digital Ads Drive Retail Dominance: CWEB Analysts Weigh In
As Walmart Inc. (NYSE: WMT) continues to redefine the retail landscape, its dual focus on modernizing physical stores and ...