Harvard University is one of the most prestigious institutions of higher education in the world. It's also one of the ...

Shares in London-based advertising giant WPP plunged 18%, stoking anxiety about the ad business as it battles economic ...

Lawmakers warned that oil companies are using increasingly sophisticated messaging tactics to portray themselves as climate ...

Over the past 20 years, the pace of digital advertising growth has far outpaced that of traditional media. Digital ad spending as a percentage of total ad spending has increased from 40% in 2016 to 70 ...

As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set them apart.

Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.

By integrating AI across the funnel, Stitch Fix, the online personal styling platform, reported a 9% year-over-year increase ...

Citi analysts called Meta a “top pick” Tuesday, after the social media giant showcased its strength in digital advertising at the Cannes Lions International Festival of Creativity.

For the first time since launching in 2009, WhatsApp will now show users advertisements. The ads are “rolling out gradually,” the company said.

Love them or hate them, these advertising campaigns all delivered major boosts to profits, and in some cases changed the ...

Mobile advertising is any form of advertising that appears on mobile devices such as smartphones and tablets. Companies advertise with text ads via SMS, banner advertisements, other display ads ...