The new naming strategy with odd numbers used on ICE-powered cars and even numbers for EVs, caused confusion, so Audi is dropping it

In a press release, Audi board member for sales and marketing Marco Schubert explained that the reason for this change was to "provide intuitive orientation for all customers worl

Audi has taken a U-turn on its new model naming strategy introduced in 2023, which differentiated its combustion engine line-up from the electric ones. This decision has been a result of customer feedback that the new system was confusing buyers.

Exactly how Audi would apply the Sportback name varied, though: the A7 was similar in concept to the A5 Sportback, with its coupe-like roof over a four-door body, whereas the A3 Sportback is a vaguely wagon-esque hatch rather than a 'four-door coupe', and it retained the A3 name. It could hardly take the A4 name, after all.

Audi had planned to split model numbers between its combustion and electric vehicles, but has now abandoned the idea.

Audi has reversed the confusing model naming scheme that it assigned two years ago, bowing to feedback from its customers and dealers, the brand said. Introduced in early 2023, the model naming structure designated even numbers to its electric car range,