The design tweak, estimated to have cost Tropicana $35 million, had a seismic shift on the juice industry. Not only did ...

The packaging sent visual cues of breakfast and fresh orange juice, said Peter Clarke, the founder of Product Ventures, a packaging design firm. The new one misses that.

The old design (left) versus the new. Amazon / Tropicana. Nov. 19, 2024, 3:08 PM EST. By Joseph Lamour. A major change to a brand’s packaging has customers asking if the juice is worth the squeeze.

In round two of the juice packaging cage match that started late last year with the Tropicana fiasco, Minute Maid unveils a new look that hews to its heritage. BY Linda Tischler 3 minute read ...

A major change to a brand’s packaging has customers asking if the juice is worth the squeeze. Tropicana has dropped its signature orange juice carafe design: the clear, plastic, rounded ...

The Brighton-based company filed a federal lawsuit alleging that Jungle Juice, produced here by Great Lakes Bottling Co., essentially copied its packaging, bottle design and jungle theme to lure ...

Consumers aren’t buying it; now they’re accusing Tropicana of shrinkflation, charging more for less, according to Today.. Peter Clarke, the founder of packaging design firm Product Ventures ...

It’s another embarrassment among several recently that can be traced back to the Arnell Group, the design and branding firm responsible for the Tropicana packaging, the new Pepsi logo, and the ...

The packaging sent visual cues of breakfast and fresh orange juice, said Peter Clarke, the founder of Product Ventures, a packaging design firm. The new one misses that.

This time around, orange juice drinkers are wary of shrinkflation, or product sizes reducing while prices stay the same.Indeed, while Tropicana has set the price of its new bottles at $3.99, about ...