Sometimes brands undergo a rebrand in attempt to stay relevant in today's fast moving society, however it can often go wrong ...

Long before a customer reads a tagline or hears a jingle, she sees colour. Research has it that nearly 90% of snap judgments ...

From spicy pineapple to toasted marshmallow, this summer’s wildest new sodas promise bold flavors and serious refreshment!

Violations marked as priority contribute directly to the elimination, prevention or reduction in the hazards associated with ...

Travis Barker and Kourtney Kardashian snapped a bathroom selfie for Instagram, with SIDIA's Hand Exfoliant and Hand Serum in ...

From nutritionist-designed smoothie bars to digital detox escapes and fitness festivals, these are the latest launches making ...

Trekure 10-In-1 Car Battery Jump Starter and Air Compressor: This device delivered the strongest peak amperage of the test ...

Pepsi has been around for over a century, and the brand has launched unique flavors all around the globe. These are the ones ...

Perfumehead's 1272 is a coltrait, a cologne-extrait hybrid, a new fragrance category—in a bottle inspired by the Wexler House.

First of its kind technology to drive packaging design flexibility and sustainability improvements for Ready-to-Eat, Ready-to ...

In 2009, Tropicana decided to give its orange juice packaging a fresh new look. The brand replaced its familiar orange-with-a-straw image with a clean, minimalist design. But instead of being seen as ...

their eyes are drawn to the packaging. This first impression can happen in just a few seconds. That’s why colour is a powerful tool in FMCG branding. Understanding how colours affect human psychology ...