Later, an influencer and social media marketing company, acquired social commerce app Mavely for $250 million.

Social media influencers have redefined the marketing landscape, offering brands new ways to connect with consumers.

Later’s acquisition of Mavely signals influencer marketing upstarts will defend their turf from big agencies. The post The ...

“While ROAS (Return on Ad Spend) from Meta and Google paid advertising has declined, performance metrics for influencer ...

Key areas of buyer interest include retail media, streaming TV, influencer marketing, and AI, industry insiders say.

Before the era of social media, a review from a reputable publication could make or break a restaurant. But in today’s ...

Micro-influencers are transforming the marketing landscape by driving more authentic and highly-engaged consumer interactions ...

The merger of Later and Mavely is aimed at helping advertisers track how sponsoring influencers leads to online sales.

These regulations are aimed at promoting ethical and transparent practices, especially in influencer marketing, which has ...

TikTok could be banned come January, but what are the other top creator-economy storylines? BI's team rounded them up.

Experts say while the Act enforces stricter protocols for data collection, it also presents an opportunity for brands to ...