Have you ever dreamed of quitting your 9-to-5 job and making a living from your passion? Do you have a talent, skill, or message that you want to share with the world? If you answered yes, then you ...

Brands in sectors like automotive, retail, electronics, and FMCG are leading this trend, reports The Economic Times.

If you work in digital marketing, you may have experienced the limitations imposed by advertising platforms like TikTok, Snapchat, Google, and particularly Facebook (Meta), even if you follow their ...

Business owners and influencers received a temporary reprieve but still face uncertainty as Trump's order lifts after 75 days ...

Blue Hour Studios found that 80% of consumers aged 18 to 60 would be influenced to buy a product based on a “random piece of content” from a creator.

Explore how adopting multichannel and multiformat strategies, integrating Gen AI in content creation, and aligning content ...

Survey Says … NAD Finds Realtor.com Claims Supported by Survey Despite Industry Changes - The National Advertising Division ...

AI-generated influencers can effectively spread cancer prevention messages on social media at a low cost, offering a scalable ...

The battle for consumer attention is intensifying. Find out how new behavioral economics research has shifted our attention ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Invite whoever heads up influencer marketing to your off-site – even if they report to the head of digital advertising, content marketing, social media marketing, or corporate communications.

is integrating Instacart’s Carrot Ads technology to unlock new advertising revenue streams and connect brands with buyers at the point of sale. Food manufacturers have long faced challenges in ...