Later, an influencer and social media marketing company, acquired social commerce app Mavely for $250 million.

The merger of Later and Mavely is aimed at helping advertisers track how sponsoring influencers leads to online sales.

“While ROAS (Return on Ad Spend) from Meta and Google paid advertising has declined, performance metrics for influencer ...

Key areas of buyer interest include retail media, streaming TV, influencer marketing, and AI, industry insiders say.

These regulations are aimed at promoting ethical and transparent practices, especially in influencer marketing, which has ...

Micro-influencers are transforming the marketing landscape by driving more authentic and highly-engaged consumer interactions ...

The challenge ahead will be striking that delicate balance of harnessing influencers’ genuine appeal without compromising ...

Later, an influencer marketing and social media management firm, is acquiring social influencer app Mavely for $250 million.

The Iowa-based grocery store chain is not new to the world of influencer-marketing, where people help promote the products ...

Later’s acquisition of Mavely signals influencer marketing upstarts will defend their turf from big agencies. The post The ...

The new partnership integrates Instacart’s Carrot Ads into the Cut+Dry platform, enabling advertisers in the foodservice ...

Whether it was rekindling conversations about classic films or redefining festive magic with a technological twist, take a look at the ads that were the talk of the town this year ...