Brands in sectors like automotive, retail, electronics, and FMCG are leading this trend, reports The Economic Times.

If you work in digital marketing, you may have experienced the limitations imposed by advertising platforms like TikTok, Snapchat, Google, and particularly Facebook (Meta), even if you follow their ...

Research from the Advertising Association finds trust in advertising continues to grow, driven by TV and cinema.

Once known solely for résumés and recruiters, LinkedIn is now brimming with authentic stories, career tips, and big-name ...

Blue Hour Studios found that 80% of consumers aged 18 to 60 would be influenced to buy a product based on a “random piece of content” from a creator.

The survey, which polled 1,465 Delhi residents, also found that political ads have not earned the trust of most citizens.

Explore how adopting multichannel and multiformat strategies, integrating Gen AI in content creation, and aligning content ...

Influencer marketing provides a unique opportunity for B2B companies to cut through the noise of AI-generated content and ...

Survey Says … NAD Finds Realtor.com Claims Supported by Survey Despite Industry Changes - The National Advertising Division ...

Brands have long known the value of smaller creators—those with more intimate, engaged audiences. Recent Study from Harvard ...

Candidates need to demonstrate data and tech capabilities, as well as a bulging Rolodex of client contacts, advertising ...