Later, an influencer and social media marketing company, acquired social commerce app Mavely for $250 million.

Amelia Dimoldenberg teams up with Bumble for a year-long content series, ESPN launches a TikTok influencer push—and more.

The merger of Later and Mavely is aimed at helping advertisers track how sponsoring influencers leads to online sales.

“While ROAS (Return on Ad Spend) from Meta and Google paid advertising has declined, performance metrics for influencer ...

These regulations are aimed at promoting ethical and transparent practices, especially in influencer marketing, which has ...

Getting LinkedIn validation is the new success mantra for brands, but undisclosed paid posts by influencers raise serious ...

2024 taught us that influencer marketing, once a niche tactic ... BoAt’s “Aunti-Noise Cancellation” ad during the wedding season or Zepto’s “Sonpapdi Diwali” ads were among the few that achieved ...

The challenge ahead will be striking that delicate balance of harnessing influencers’ genuine appeal without compromising ...

Later, an influencer marketing and social media management firm, is acquiring social influencer app Mavely for $250 million.

The Iowa-based grocery store chain is not new to the world of influencer-marketing, where people help promote the products ...

Later’s acquisition of Mavely signals influencer marketing upstarts will defend their turf from big agencies. The post The ...

CMO Andrew Katz explains how a new multimillion-dollar campaign addresses the entrance of more "big guys" into the nonalcoholic category.