Later, an influencer and social media marketing company, acquired social commerce app Mavely for $250 million.

A baking and beauty influencer with 3 million TikTok followers also emphasized the power of long-term partnerships in building trust with audiences. However, Nord noted that many brands are opting for ...

Later’s acquisition of Mavely signals influencer marketing upstarts will defend their turf from big agencies. The post The ...

Key areas of buyer interest include retail media, streaming TV, influencer marketing, and AI, industry insiders say.

Micro-influencers are transforming the marketing landscape by driving more authentic and highly-engaged consumer interactions ...

Mavely, a Chicago-based startup that started out helping moms get paid for being influencers, is being acquired by ...

The merger of Later and Mavely is aimed at helping advertisers track how sponsoring influencers leads to online sales.

These regulations are aimed at promoting ethical and transparent practices, especially in influencer marketing, which has ...

TikTok could be banned come January, but what are the other top creator-economy storylines? BI's team rounded them up.

Experts say while the Act enforces stricter protocols for data collection, it also presents an opportunity for brands to ...

Later, an influencer marketing and social media management firm, is acquiring social influencer app Mavely for $250 million.