Tracking what they do each day can help principals figure out where to make changes that align their time with their goals.

Investopedia / Daniel Fishel An audit formally reviews an organization’s or individual's financial records. The process is carried out by professional accountants who check the firm or person's ...

Whether you have a marketing budget of $50K or $50M, you can benefit from a structured audit process. I've audited marketing departments that range from B2B startups to Fortune 50 companies. Here are ...