There are so many different reasons an actor may accept a certain role — they feel a personal connection to the character, ...

This year's top franchises have not only withstood economic shifts but have thrived, expanding their footprints and ...

OpenAI's rebrand balances the technical and the emotional by updating its logo and centering a new typeface called OpenAI ...

Yum Brands reported strong fourth-quarter and full-year results, fueled by Taco Bell's value-driven menu. The fast food giant ...

The true magic of updating a heritage brand lies in the tension of navigating the past, present, and future. Updating a ...

The Connecticut company’s long-lived logo is now getting a new look tailored for the future and the dramatic shift to digital ...

Indian food and grocery delivery platform Zomato said on Thursday it will rename the company to "Eternal" and unveiled a new ...

Some oil marketers are beginning to change the logo of the Nigerian National Petroleum Company Limited on their filling ...

On Monday, three logos were revealed to the public, one for each potential nickname, but NHL fans weren't particularly impressed by the latest round of options. Much of the criticism was focused on ...

Out of NHL Utah's three logos presented to fans as part of its team name vote, one is easily the best right now.