In 2025, dupe culture has fully taken hold. Here’s what to know about the drivers for consumers — and how brands can deal ...

I NEED TO HAVE SAY SO OF WEAR [sic] THEY GO TO SCHOOL AND WHO THEIR FRIENDS ARE AND WHOS [sic] HOUSES THEY SLEEP OVER WEATHER [sic] MY DAUGHTERS WEAR LIPSTICK AND PERFUME.” Also Read Kim ...