Beyond shoppable and contextual ads, WBD is introducing advanced targeting tools and interactive video formats.

Praphul Misra discusses how Oi Media is revolutionizing advertising workflows with tools like IAQT and IBXD, which streamline ...

Digital production got gradually cheaper and more accessible, putting it in the hands of more and more artists. At the same ...

Given the foot traffic, supermarkets present a golden opportunity to reach a potentially massive audience at a time when they ...

In 2025, TVs will continue focusing innovation around software, which has immediate returns via ad sales compared to new ...

Retail media has seen a significant shift in the past few years, and is set to continue to evolve at a rapid pace with the ...

Reflecting on 2024, OOH experienced remarkable growth with many of the trends we anticipated coming to fruition. Looking ahead ...

As audiences become fragmented and consumption habits evolve, broadcast industry players find themselves at a ... Read More ...

The Corning City Council waived the first reading of an ordinance regulating what can be displayed on digital signs in the city.

Magnite’s business is digital advertising, which means getting messages out. The company claims that it can help its customers to win on every digital screen, everywhere. Magnite offers a platform and ...

Lambeth residents were shocked to learn last week that a planning application for a giant digital advertising screen has been given the go-ahead metres from their living room window. The billboard ...

Conclusion 2025 will likely be a year of cautious adaptation rather than bold growth. As the market stabilizes, advertisers ...