Behavior change marketing goes beyond traditional advertising to influence attitudes and drive meaningful action.

AI is transforming education by reshaping lesson planning, grading, and student engagement. It enables personalized learning, ...

Motivating patients to make lasting lifestyle changes is one of medicine’s biggest challenges; health coaching can improve patient outcomes and reduce provider burnout.

Change management efforts fail when leaders fail to get buy-in from employees, customers, or other stakeholders. This ...

A new model of brain metabolism – the most complex ever generated –shows how altering key chemicals could restore aged cells ...

Optum Rx will increase reimbursements to pharmacies for brand-name drugs and cut them for generics.  Optum Rx said the new pharmacy payment models are in response to price increases set by brand name ...

It was successfully tested to simulate fog progression across the UAE, which showcased the platform’s advanced visualisation ...

Both semaglutide and tirzepatide would need big price cuts to be seen as a good buy for the US healthcare system.

Tirzepatide and semaglutide were associated with larger QALY gains (incremental gains of 0.35 and 0.25 over lifestyle ...

In the third part of his video interview with Pharma Commerce Editor Nicholas Saraceno, Jason C. Foster, CEO of Ori Biotech, ...

The goal is to design a model that provides incentives to meet client objectives, without windfalls for either side,” said David Rueff, chief client solutions group officer at Baker Donelson.

Accelerate your tech game Paid Content How the New Space Race Will Drive Innovation How the metaverse will change the future of work and society Managing the Multicloud The Future of the Internet ...