Tofu allows companies to create one campaign and use generative AI to modify content for different marketing channels and ...

Finance Act, the government extended the "Specified Fund" tax regime to retail schemes in IFSC, subject to prescribed ...

Here’s what we learned about customer acquisition strategies for direct mail based on this year’s survey data.

Aba Blankson, chief marketing officer at NAACP, is leading the organization's storytelling and advocacy campaigns during this critical moment for DEI, and its first foray into daytime TV ...

New research examining email marketing strategies across 23 businesses reveals a significant shift in effective email ...

Introduction to Mail Marketing Mail marketing remains one of the most effective digital marketing strategies, offering ...

E-mail marketing is more than a strategy, it is a growth engine. If you are ready to keep your current clients engaged, ...

Building a unique clothing brand is exciting, but standing out in a market with competition requires a strong digital ...

Todd McNab, vice president of client strategy for direct marketing solutions at Quad, shares how Generation Z feels about direct mail marketing.

Pat Mercuri, President and Founder of Managed Direct Response, has been nominated for the prestigious Orange County Business ...

Forward-thinking brands will move past a narrow focus on direct sales to harness the broader potential of influencer marketing, collaborating with creators of all sizes to build authentic, ...