As digital marketing continues to evolve, businesses must stay ahead of the curve by understanding the latest trends and ...

The most effective marketing doesn't just attract leads; it guides them through the journey, builds trust and positions ...

Learn what a CRM database is, key features to look for, benefits, and best practices to help you choose and optimize the ...

Creators are no longer willing to rent their audiences from Instagram, TikTok or Spotify. They want ownership — and they’re taking matters into their own hands.

Alberta’s government is moving ahead with plans to allow oil sands producers to pay their royalties in bitumen, letting it ...

As businesses continue to prioritize direct-to-consumer marketing, SMS remains a key channel for driving customer loyalty and revenue growth. Klaviyo's recognition as the top SMS marketing platform ...

In an era dominated by digital marketing, direct mail remains a powerful and effective way to connect with customers on a ...

In many companies, the marketing and communications teams are often seen as the "money spenders"—those folks who ask for ...

Selecting the right email contacts while ensuring cybersecurity through email verification can be challenging.

Sojern introduces a fully managed email marketing service, enhancing direct bookings and guest loyalty for hoteliers in the ...

Lost leads? Weak engagement? Fix it with smarter email automation. This blueprint shows you how to maximize every send. The post An email automation blueprint for smarter customer journeys appeared ...

Even with the wealth of distribution channels available today, email remains a cornerstone of digital marketing strategies. Whether you're deploying direct promotional campaigns, distributing ...