Tofu allows companies to create one campaign and use generative AI to modify content for different marketing channels and ...

Discover the power of personalization in email marketing! Learn how to boost open rates and conversions in 2025.

With the all the preparation around 1:1 consent, a lot of marketers planned on moving away from telephone solicitations to ...

Here’s what we learned about customer acquisition strategies for direct mail based on this year’s survey data.

New research examining email marketing strategies across 23 businesses reveals a significant shift in effective email ...

Introduction to Mail Marketing Mail marketing remains one of the most effective digital marketing strategies, offering ...

E-mail marketing is more than a strategy, it is a growth engine. If you are ready to keep your current clients engaged, ...

Building a unique clothing brand is exciting, but standing out in a market with competition requires a strong digital ...

By understanding where each dollar is spent and the impact of every marketing channel, dealerships can ensure they are making ...

Todd McNab, vice president of client strategy for direct marketing solutions at Quad, shares how Generation Z feels about direct mail marketing.

Forward-thinking brands will move past a narrow focus on direct sales to harness the broader potential of influencer marketing, collaborating with creators of all sizes to build authentic, ...