For brands to be successful, they must reinforce to their potential customers that their audience is important to them.

Consumers often make purchase decisions within moments, especially in today’s digital ... The brand has to show that it’s built to solve genuine problems. This doesn’t mean B2B brands ...

Google officially announced Android XR, a brand new operating system focused on — you guessed it — XR devices.

The Malaysian government officially launched the National AI Office (NAIO), which is a brand-new agency under the Ministry of ...

Omnicom Group (OMG) are going to acquire Interpublic Group (IPG) creating the largest advertising agency network globally.

A brand’s identity isn’t just a logo in an app or color scheme; it’s an emotional promise—a reflection of how customers feel ...

As the definition of luxury continues to evolve, Adrian Messerli reveals how the legendary hotel group is reimagining ...

A paradigm shift is taking place in fashion, with the old markers—exclusivity, luxury, aspiration—now being joined by widely ...

As someone who has several scented candles adding a cozy glow to my apartment at all times, it's a sad day when one of my ...

The second electric model in Skoda’s product portfolio aims to take on the Volvo EX30 and Peugeot e-3008. Cameron Richards ...

There’s a growing issue in the Middle East’s marketing industry. It’s something we see worldwide, but here it’s particularly ...

Acosta's annual insights provide a clear view of evolving consumer behaviors for brands, retailers, and foodservice operators amidst ongoing economic uncertainty.