Miami-based Media 8 is one of a growing number of indie digital shops to dabble in programmatic ad buying. Since mid-2011 the Hispanic and travel-focused agency has brought exchange-traded display ...

The biddable media revolution: a potted history. To start with, the digital revolution concerned itself with the planning and buying of digital display, video and social.

For example, desktop display inventory still represents the bulk of biddable inventory, but doesn’t command the lion’s share of spend. Currently, 59% of biddable online inventory is on desktops, but ...

Criteo (NASDAQ: CRTO), the global platform connecting the commerce ecosystem, today announced the launch of its Auction-Based ...

Introducing The Biddable Media Engineer - 10/03/2012 Now the same bidding platforms that we use to buy keywords are starting to access social inventory and display inventory on the exchanges.

One of the big European search firms looking to leverage its expertise in biddable platfroms is Efficient Frontier. It has recently rolled out its own proprietary DSP, and is now starting to run – ...

Hello, search engine marketers. This one’s for you. Media traders, you may like this, too. There is no question that search engine marketing is a lucrative field that positions marketers as ...

Digital OOH Insider Summit October 2 - 5, 2024, Austin TV + Video Insider Summit October 6 - 9, 2024, Austin OMMA Awards October 16, 2024, NYC Brand Insider Summit CPG ...

In the digital space, 2013 has been another massive year. 2013 has been branded the year of mobile, the year of video, the year of enhanced campaigns (gasp!), and the year of audience, etc. Arguably ...

While CTV clearly has great potential, promising a blend of the dynamic, real-time benefits of digital with the brand-safe, lean-back-and-enjoy experience of linear TV, Geoff Wolinetz of OpenX ...

Digital-Out-of-Home will grow 7.3%, and now makes up three-quarters of all OOH revenue — forecast at $1.246 billion — while cinema will drop 2.6% for the year, to $117 million.