exchange4media1h
Tanishq’s Women’s Day campaign sparks dialogue on empowerment
This Women’s Day, Tanishq has launched ‘Her Choice’—a thought-provoking film that challenges conventional notions of ...
YouTube launches Premium Lite in the US: Get ad-free viewing at a lower subscription price
YouTube has introduced its Premium Lite plan in the US, offering an affordable ad-free experience for most content, excluding ...
Knowledge Nugget: What must you read on ‘Obesity’ for UPSC exams?
How the Lancet report on obesity is a cause for concern for India, which is already dealing with a high burden of ...
Trump Said He's Going To 'End' Woke — But Experts Point Out This Embarrassing Mistake
Trump’s rally against wokeness is just the latest way this four-letter word has been co-opted by Republicans to mean the ...
A+E’s upfront pitch includes a rebrand and sports play
The company formerly known as A+E Networks wants advertisers to stop thinking of it as a network group. Instead, the owner of ...
A+E’s upfront pitch includes a rebrand and bid for sports budgets
The company formerly known as A+E Networks wants advertisers to stop thinking of it as a network group. Instead, the owner of ...
AdExchanger23h
What It Means To Measure ‘True ROI’
By hyper-focusing on ROAS rather than ROI, a marketer assumes all of its conversions are the result of paid media, which isn’t the case.