The cola giants are vying for a larger share of India’s booming ₹1.37 lakh crore non-alcoholic beverage market.

We spoke to industry experts to decode, dissect, and deduce the waves this campaign has stirred in ad land—if this cheeky move signals an advertising rivalry revival or just a gimmick ...

That's also probably why Warren Buffett has kept Coca-Cola in Berkshire Hathaway's portfolio since 1988, and why it's ...

The long-standing rivalry between Pepsi and Coca-Cola has flared up again, this time over their latest advertising ...

The film "Coke On The Go" showcases the intricate process of Coca-Cola bottling, emphasizing the efficiency and hygiene of the operations involved. It details how empty bottles are cleaned and ...

In addition to nurturing brands in-house (with nonsparkling concepts more than half of the innovation pipeline), the company has recently bulked up its presence in categories such as coffee and sports ...

As sustainability drives consumer choices, companies are eager to present themselves as environmentally responsible. However, ...