Gen Zers are not just a coveted consumer demographic—they are proving to be beneficial to brands and agencies as employees. As more Gen Zers (those born between 1997 and 2012) m ...

The Coca-Cola and PepsiCO rivalry took center stage with a full-page newspaper ad, where PepsiCo cleverly flipped the script, ...

Coca-Cola is switching all 20-ounce bottles to recycled plastic, aiming to save 80 million pounds of new plastic use. This ...

In addition to nurturing brands in-house (with nonsparkling concepts more than half of the innovation pipeline), the company has recently bulked up its presence in categories such as coffee and sports ...

From Atlanta's film-famous landmarks to the serenity of the coastal low country, the Peach State offers unique adventures for everyone.

An idea first proposed on social media has received Trump's endorsement: Take some of the savings from Elon Musk's drive to cut government spending and return it to taxpayers.

A 240,000-square-foot sales and distribution center for Coca-Cola beverages is set to be built in Lebanon County. The land in South Lebanon Township has already been acquired, according to ABARTA ...

Poppi and Olipop, watch out: Coca-Cola is entering the “better for you” soda category with a response of its own. This month, the beverage behemoth is rolling out Simply Pop, a prebiotic ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 7 hours ago By Adrianne Pasquarelli - 10 hours 34 min ago By Tim Nudd - 11 hours 53 min ago By Tom Wormald - 14 ...

The genial country star is set to perform on Aug. 22 at the Coca-Cola Amphitheater in Birmingham ... “I’ve got a million ideas for the setlist rolling around in my head.” ...

When James Quincey became CEO of Coca-Cola in 2017, soda had broadly been in decline over its health effects. The beverage giant was embarking on an effort to diversify its reach beyond the sugary ...