Among today’s creative highlights, Skims hypes a new swimwear line with a giant Kim Kardashian balloon in Times Square; Flower Shop unleashes a mind-boggling C4 Energy spot; and Old Spice sails the ...

The Coca-Cola and PepsiCO rivalry took center stage with a full-page newspaper ad, where PepsiCo cleverly flipped the script, ...

Coca-Cola is switching all 20-ounce bottles to recycled plastic, aiming to save 80 million pounds of new plastic use. This ...

In addition to nurturing brands in-house (with nonsparkling concepts more than half of the innovation pipeline), the company has recently bulked up its presence in categories such as coffee and sports ...

From Atlanta's film-famous landmarks to the serenity of the coastal low country, the Peach State offers unique adventures for everyone.

Gen Zers are not just a coveted consumer demographic—they are proving to be beneficial to brands and agencies as employees. As more Gen Zers (those born between 1997 and 2012) m ...