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The Comcast division pacted with the Travis Montaque-led Group Black for an advertising partnership on its streaming service. By Georg Szalai Global Business Editor The exclusive partnership was ...
With digital advertising budgets under increasing scrutiny from chief revenue officers looking to streamline business costs, marketers are having to carefully consider how they measure and report ...
As subscription revenue growth levels off, global AVOD revenue will continue to grow at a compound annual growth rate (CAGR) of 14.1%, charts PwC. By 2028, advertising will account for about 28% of ...