Rivas works with two longtime friends: marketing director Rich Yado, a longtime DJ who realized his knack for social media running accounts for a lowrider show; and head of marketing, Gabriel Trujillo ...

With typos, Microsoft Word Art and hilariously primitive design, the billboards are certainly living up to the self-proclaimed status as some of the "laziest adverts" of the year. In an ...

In January 2020, Rafi asked him to work on a second project: a new billboard design. “I didn’t think much of it,” Rivas said. “Just another design.” February brought another project.