A+E’s upfront pitch includes a rebrand and sports play
The company formerly known as A+E Networks wants advertisers to stop thinking of it as a network group. Instead, the owner of ...
A+E’s upfront pitch includes a rebrand and bid for sports budgets
The company formerly known as A+E Networks wants advertisers to stop thinking of it as a network group. Instead, the owner of ...
Media Consumers Love Content, And The Trade Desk Helps Keep It Affordable
Discover how The Trade Desk leads the connected TV ad space, balancing consumer tolerance and advertiser profits. Explore ...
Image assets in Google Ads: Everything you need to know
Learn all about Google Ads' image assets for search campaigns, which helps advertisers boost CTRs and stand out with ...
19 Creative, Non-Digital Ways To Make A Lasting Brand Impression
Physical, tangible brand experiences—a well-placed billboard, an unexpected direct mail piece or a cleverly designed giveaway ...
exchangewire.com20h
Lumen Research’s Donia Baddou on Attention Metrics, Measurement Challenges and the Future of Attention in Advertising
We sat down with Donia Baddou, global VP partnerships at Lumen Research, to discuss all things attention. Baddou expands on ...
Investopedia5d
Understanding Market Segmentation: A Comprehensive Guide
Henry Hoenig has three decades of journalism experience as a news and economics editor in the U.S. and Asia, handling coverage of global commodity markets and Asian equity markets. He previously ...
CNN13d
HHS issues new definitions of terms like ‘sex,’ ‘man’ and ‘woman’ that critics say ignore science
Narrow definitions can limit research, for example, such as surveys that once captured information about children who identify as transgender. HHS would typically rely on peer-reviewed science to ...
USA Today14d
See the ads declined by The Washington Post that say 'Fire Elon Musk'
A spokesperson for Common Cause, which has been a detractor of Musk, confirmed to USA TODAY that the Post backed out of the ad. The Washington, D.C.-based paper signed a $115,000 agreement with ...
Search Engine Land15d
Google Ads tests ‘Advanced Plans’ feature for budget optimization
Search Engine Land » SEO » Google Ads tests ‘Advanced Plans’ feature for budget optimization Chat with SearchBot Please note that your conversations will be recorded. A new “Advanced Plans ...