Innovid (NYSE:CTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising ...

Disney is boosting its advertising capabilities for live events, with third-party partnerships, a new certification program ...

Disney is evolving how it sells live sports to programmatic advertisers on its streaming platform by creating a new ...

Erika Loberg from programmatic advertising tech company OpenX, reveals that despite not having formal training, a sense of ...

CTV experts are “bullish” on the channel and believe that many of 2024’s biggest trends will continue well into 2025.

Top TV and streaming executives foresee greater AI use, progress in measurement and the impact of M&A in 2025.